https://cetinkaya.me/articles/Recent content in Articles on Erkan ÇetinkayaHugoen-usTue, 30 Jun 2026 00:00:00 +0000https://cetinkaya.me/articles/joe-girard-didnt-have-big-data-he-had-something-better/Tue, 30 Jun 2026 00:00:00 +0000https://cetinkaya.me/articles/joe-girard-didnt-have-big-data-he-had-something-better/Joe Girard built customer intelligence with people, notes, referrals, memory, and discipline. Today we have more data, but the advantage is still the same.https://cetinkaya.me/articles/the-dealership-was-built-for-a-buyer-who-no-longer-exists/Sat, 27 Jun 2026 00:00:00 +0000https://cetinkaya.me/articles/the-dealership-was-built-for-a-buyer-who-no-longer-exists/Customer 4.0 has already walked into the showroom: informed, connected, impatient with friction, and still willing to trust the right people.https://cetinkaya.me/hello-world/Thu, 31 Dec 2020 00:00:00 +0000https://cetinkaya.me/hello-world/A personal site has to start somewhere. Mine starts with a small hello world and a simple reminder: keep writing, keep building, and keep things clear.